Before developing your first e-book, you need to reflect on your content and niche.
Questions to ask yourself:
Let’s look at Christine.Elizabeth (280K+ on Instagram) as an example:
Based on her IG Bio, Christine’s content falls under the following topics:
Once you know your niche, you need to know what the product is you’re going to sell for people.
To do this, answer the question: “What specific problem does my content solve for viewers?” for each of these topics:
Health
Looks like Christine posts a lot of meal-prep recipe content. One specific problem might be: “How do I meal prep healthy, keto-friendly meals every Sunday?”
Personal Wealth / Finance
Looks like Christine posts about personal finance and financial freedom. One specific problem might be: “How can I budget every month so 20% of my salary can go into a smart stock portfolio?”
Keep in mind that BAD ALTERNATIVES are the reason why people will use your digital product.
And they should prominently feature in your marketing!
When a follower or a lead faces a bad alternative, they face problems as a consequence, which have implications about how their life will get worse.
Your job when marketing your digital product is to solve those problems so your lead benefits.
Structure: You should be able to list out this order for any product.
Bad alternative → problems → implications → product / features → benefits.
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