Ok - so you’ve got your digital product and have been promoting it on your stories.
What else should you be doing to maximize your sales and conversions? In short… a lot. But, don’t stress - we’re going to break it down for you step-by-step.
You’ll want to get a Manychat account and a Pillar account so you can launch Instagram DM automations + sales funnels.
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Ever see one of those Instagram posts saying: comment “guide” and I’ll send you my e-book?
99% of the time - those posts are powered Manychat…it’s the easiest way to set up a DM automation on your posts so you don’t have to manually message people commenting or liking your content.
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Here’s an example of a successful campaign we did at Pillar to drive downloads of our e-book. Feel free to copy this format:
We then set up an automation with Manychat to auto-message people who commented on the post the following Funnel link:
The link that our followers click on prompts them to give us their email in exchange for the free e-book:
Note that we got over 6,500 unique email submissions for this freebie. These are stored in the Pillar Customers tab.
After we’ve got the email, the funnel re-directs the visitor to a page to upgrade and pay for our paid content. You can do the same Manychat + Funnel “upsell” technique!
Here’s the playbook you need to launch funnels and maximize what you’re getting out of your audience. (Free Video Tutorial here.)
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Remember: a funnel is a sequence of landing pages put in a strategic order. All creators should be using funnels to generate leads or create new customers.
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The goal of a funnel is to take your audience on a journey that makes them likely to go from prospect to paying customer.
Where can you use funnels? You can copy your each funnel link and use it on: