Validating your digital product ideas

Once you’ve got your list of potential digital products topics that address a highly specific pain-point or problem within your niche…

Do NOT go hire an expensive copywriter on Upwork or Fiverr. Do NOT go hire a manager to build the digital product for you.

Instead - you’re going to roll with your highly specific idea and use an AI tool to develop it quickly – see next chapter for details.

If you have a few different ideas and can’t decide which one to execute on - pick the 2-3 most specific ideas for a digital product and VALIDATE them by talking to your community (or you can tease the product ideas on an Instagram Live Q&A or run a poll or waitlist on your socials).

In the example of Christine.Elizabeth (280K+ on Instagram):

christine elizabeth.png

We determined her niche(s) were:

Health / Lifestyle
Personal Wealth / Finance

We also thought up the following two digital product ideas:

“How do I meal prep healthy, keto-friendly meals every Sunday?”

or
“How can I budget every month so 20% of my salary can go into a smart stock portfolio?”

Instead of making a 50-page e-book on each of these topics…just talk to a couple of your followers on Instagram DMs to see which topic is more helpful to them…or do one of the following:

Run an Instagram Story Poll announcing your up-coming e-books/guides and ask “Which of these two would be most helpful to y’all?”
Launch an e-mail waitlist for both e-book topics and see which performs better
Create two mini e-books/lead magnets with super basic info and offer them for free.

Pick the digital product topic that was more popular and focus on it — in the next step of our guide.

Next Chapter: [AI-powered] Building the e-book that will make you money

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