Introduction | Notion

If you’re reading this guide — you’re probably a content creator, coach, or business owner wondering how to scale your revenue.

You’re probably also thinking about how to scale your knowledge so you can take a vacation every now & then.

Congrats! You’ve made it to the right place.

After leaving Harvard College and going through the tech accelerator Y Combinator – we’ve spent the past 4 years building the infrastructure to monetize in the Creator Economy…

We’ve helped 100K+ creators make money off online courses, e-books, 1:1 coaching, high-ticket group coaching, and brand deals…but it hasn’t been so rosy for everyone.

We’ve also seen thousands burn out & try to play games like “predict the algorithm update” and fail or get disillusioned with content creation because they did not own their audience.

By “own their audience” we mean: these creators did not market to their followers on Instagram/TikTok via email + SMS + freebies + knowledge-based digital products.

Owning your audience means securing your financial future as a creator/coach/digital entrepreneur.

This guide will serve as your personal playbook for monetizing with Digital Products + Owning Your Audience. This is often the key to longevity + happiness as a creator business owner of the future.

For background, here are your the common channels that generate income for creators:

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Your time and bandwidth are LIMITED.

From our data, the lion’s share (~40%+) of all creator store revenue comes from digital products.

Thus, the best way to monetize as a creator with a channel that maintains authenticity + also lets you scale revenue is ⇒ Digital Products:

As social media platforms constantly update their algorithms - there’s a chance some of your followers never see your posts.

Think about the implications of that!

So, the best thing you can do right now to actually have control over your future as a creator is to OWN YOUR AUDIENCE.

Do this by creating digital products and marketing them on channels like email, SMS, Instagram DMs (via Manychat), etc. on top of your social media.

What are digital products? Here are some of the most common examples:

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Much of this guide will focus on executing the simplest digital product of them all…the e-book.

That is because e-books are the foundation for lead magnets, paid digital downloads, and oftentimes course modules. Keep reading for the industry’s best kept secret.

Click here next 👇👇👇: Figure out what your audience will pay for

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