A general point – make sure you’re talking about your Digital Products / Creator Store / Pillar Store … any or all of the above at least 3 times per week.
Use the Link feature on IG stories as well as an animated GIF arrow to promote the Checkout link to your product. See how Christine does this elegantly:
Go Live with a Q&A Session! Going live on IG can significantly boost your audience awareness about your Store. Creators usually sell most of their digital products by going live.
Create Exclusivity: “I’m only offering My Masterclass to the first 20 followers who download!”
Create Urgency: Next week the price goes up from $29 → $50!
Social Media Algorithm Pro tip: don’t use the phrase “link-in-bio” — just say check out my “Pillar” or my “Pillar Store”.
Use a Discount or Coupon: Pillar.io makes it dumb-simple to do this.
Leverage social proof – in the form of testimonials – in your IG stories:
Once you’ve launched your digital product…ask your most loyal fans/followers to support your digital product and make a story post tagging you about it. In other words - let your customers sell your product for you!
See several examples from Christine:
